Ensure your business documentation is understood and achieving the results you intended.

It's not just the words that you use, although plain English is a great start! How words are organised, labelled and presented significantly affects usability, understanding and recall for your target audience.

Think how often you don't finish reading a document because its too wordy, too complex, ambiguous, confusing and so on. Chances are colleagues, clients and business partners are having the same experience. 

So what do we do? Interrupt a colleague to ask them, contact a help centre, or just make it up and do what we think is right.

Poor information and poor writing is costing business every day!